Explore the strategic frameworks, consumer behaviors, and digital innovations that drive modern value creation and market success.
Davood Wadi, PhD
Lecturer & Course Developer
Understanding core concepts: needs, wants, and how firms create customer value.
Analyzing micro/macro environments and the role of corporate social responsibility.
Psychological, social, and cultural influences driving consumer decision-making.
Organizational buying behaviors, relationship marketing, and B2B dynamics.
Gathering primary/secondary data and leveraging analytics for strategic insights.
Identifying profitable segments and crafting compelling value propositions.
The Product Life Cycle, branding, and new product development.
Value-based pricing, cost constraints, and strategies for new offerings.
Supply chain management, retail logistics, and optimizing channel behavior.
Balancing Advertising, PR, Sales Promotion, and Personal Selling.
SEO, content marketing, and building digital engagement architectures.
Market entry strategies, globalization, AI in marketing, and sustainability.